Handyman Academy - Powered by Handy's

Build a $1M Handyman Business without the Franchise Restrictions

The Anti-Franchise Business Playbook. Build your own, 100% owned home service business without the franchise fees, no royalties, no territory or corporate restrictions. Pay a one time launch fee and an optional $299/mo ongoing community membership to access the systems, training, finances and vendor discounts that Handy's currently uses to manage a $1M annual handyman business that operates without the owner.

See the launch packagesBook a call with Tim

Launch packages from $5,000 one-time. Membership $299 a month, cancel any month.

$1MRun itTeam of 6 to 10, office, managers, quarterly plan
$500KScale itFirst techs, a CSR or VA, pricing and job costing
Day 1Start itBrand, licensing, first customers, the core numbers
Featured partner · the stack behind Handy's

The marketing and the people Handy's runs on, set up for your brand

Book a call with SalesUp
Marketing stack · SalesUp

Website, Google, ads, AI receptionist and a customer app

The same growth stack Handy's uses to fill the schedule: a site that books jobs, Google Business Profile and Local Services Ads, Google Ads, an AI receptionist that answers every call, and a homeowner app for repeat work. Open the live demo and click through it.

Website + local SEOGoogle Business ProfileLSA + Google AdsAI receptionistHomeowner app
$499/mowebsite plan, member price (list $699)3 monthsincluded in the Tier 4 launch package
See the live Handy's demo
VA and outsourcing · SalesUp

Hire your office without hiring locally

Trained remote CSRs, dispatchers, estimators and admin help, taught on the same SOPs as this academy. We manage them for you, or simply place them on your team.

CSR and phonesDispatch and schedulingEstimating supportAdmin and bookkeeping help
from $1,200/momanaged, per full-time personOne-time feeplacement only
Book a CallMember pricing
Why owners join instead of buying a franchise

Get the playbook and systems from real operators with no royalties, and your own brand

Franchise
Handyman Academy
Upfront
$75K franchise fee, plus $75K to $100K in required operating expenses
$5K to $35K one-time (launch packages)
Every month
Royalties: a % of your revenue, every month
$299 flat membership. No royalties
Marketing
Required marketing spend, set as a % of revenue
You set the budget
Brand on the van
Theirs
Your own brand, built for resale value
Territory
Territory restrictions
No territory restrictions
Agreement
10-year agreements
No long-term agreement. Cancel any month, keep everything you built
How you run it
No personalization. Corporate structure
Proven systems you adapt to your shop
Launch packages · one-time

Start with the whole playbook, built for your brand

Pick how much of Handy's you want done for you. Each tier includes everything in the one before it. One payment, no royalties.

Tier 1

The Templates

$5,000one-time Everything in writing, ready to run
  • SOPs for every seat: Field Tech, CSR, Dispatcher, Estimator, Field Supervisor
  • Daily checklist for each role
  • Onboarding manual for each role
  • Employee handbook
  • KPI scorecard
  • Indeed job ads
  • Tech stack: what we run and how it's set up
  • Vendor list: every vendor in the network gives a discount to community members
Tier 2

Templates + Implementation

$15,000one-time Everything in Tier 1, plus
  • 12 implementation and consulting calls via Zoom
  • Daily access for questions
Tier 3

Everything + Branding

$25,000one-time Everything in Tier 2, plus
  • Logo creation
  • Van wrap design
  • Uniforms
  • Brand colors and full brand kit
  • Yard signs, door hangers and business cards, designed

First print run included: 500 yard signs, 1,000 door hangers, 500 business cards.

Tier 4

Everything + The Full Growth Stack

$35,000one-time Everything in Tier 3, plus
  • Website
  • Ad management
  • LSA management
  • Google Business Profile management
  • AI receptionist
  • Homeowner mobile app

First 3 months of the growth stack included. After that it continues as an ongoing agreement, billed separately.

Plus the community, $299 a month: weekly best-practice Zoom calls, monthly webinars, and a dashboard with industry benchmarking, resources, training modules and growth levers.See membership
Tim Leary, founder of Handy's
From the founder
"I scaled Handy's from $550 to over $1M in revenue within 12 months of taking our very first job. I've gone through many iterations of this business and made incredibly expensive mistakes, so you don't have to. I'm actively building Handy's into a $100M handyman company, and I'm committed to creating the standards, systems, and processes that handyman business owners nationwide operate on."
Tim Leary, Founder of Handy's
The problem it solves

Most Handyman owners have no support

"I just hired my first tech. How do I train him?"Send him through the technician track. You sign off his work on the job. You manage, you don't teach from scratch.
"Which numbers should I even look at?"Ten core numbers, entered once a month, compared with shops your size. The dashboard tells you the one to fix next.
"Am I charging enough?"Pricing guides, a labor rate calculator and real job costing templates, from a shop that already ran the numbers.
Take the tour

Member Benefits

WebsiteAI callsApp

The Handy's marketing stack Featured

The website, AI receptionist and customer app Handy's runs, ready to copy.

Open demo →

Owner dashboard

Your numbers, your rank among similar shops, and what to fix next.

Open →

Numbers and benchmarks

Enter raw numbers, we calculate and verify. Compare with your peer group.

Open →
TechCSRSalesOwner

Training academy Videos coming soon

Role tracks for techs, CSRs, admins, sales and owners. Quizzes and sign-offs.

Open →
SOPP&LHiringPricing

Resource library

SOPs, manuals, hiring guides, pricing guides, sample P&L and balance sheet.

Open →

Events

Group calls, webinars and office hours, with recordings.

Open →
-15%

Vendor network

Member pricing with the vendors the group runs on.

Open →
$299/mo

Membership

Launch packages, what the $299 a month includes, and how membership works.

Open →
Group buying power

Everyone on the same stack. Everyone pays less.

  • MembersEvery vendor in the network gives a discount to community members
  • Same systemsSame CRM, same SOPs, same numbers, so advice actually transfers
  • Peer groupBenchmarks against shops that run like yours
Handyman
Academy
  • VendorsDirect, exclusive access to every member
  • One standardSet up once, deliver the same way to every shop
  • Better termsVolume across the group, not one shop at a time
Marketing and websites · SalesUpVA and outsourcing · SalesUpFinance and bookkeepingBranding, beyond the launch kitField service softwareInsuranceVans and wrapsTools and supplyPayments and financingSee the vendor network
Numbers inside the tour are example data unless marked otherwise.